Architectural Practice - Brutalist Brand Identity System. A complete brand identity for a Brutalist architecture and structural engineering practice, designed to look as solid and uncompromising as the buildings it represents. Great architecture firms win trust before the first meeting. This identity is built to do that: strong, memorable, and consistent on every surface, from a title block and proposal cover to a signboard, a website, and a concrete plaque. What I designed:

Concrete emblem and practice seal built on the golden ratio

Four vector logo marks: Golden Spiral, Shear Wall Grid, Cantilever Monolith and Architectural Seal

A strict colour system: basalt gray, deep cast shadow, warm limestone, carbon steel and one cadmium orange accent, with RGB, CMYK and Pantone values ready for print

Swiss editorial grid and typography rules, so every layout stays clean and consistent

Brand applications: facade, grid block and signage mockups

An interactive specimen page where the client can view every asset in one place. Why it matters for your business: A clear identity makes a practice look established, speeds up client decisions, and keeps every document, drawing, and website looking like one company. You get a ready system, not just a logo. Need a brand identity for your architecture, engineering, construction, or design studio? Message me and let's talk about your project. This is a concept project created to show my brand identity work. Skills: Brand Identity, Logo Design, Vector Design, Colour Systems, Typography, Layout Design