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this is a UX/UI design and brand identity project for LOOP, a mobile app for waste management and recycling.
recycling is supposed to be simple. nobody designed it that way — until now. LOOP combines collection schedule management, intelligent item recognition, and local recycling information into one simple, location-aware app experience.
the real barrier between people and correct recycling isn't motivation, it's information. that's the problem this app design was built to solve.
as a UX/UI designer and brand designer, this is the kind of project I love — turning a confusing daily task into something simple and intuitive.
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Going vertical also quietly solved the shelf problem: cans sit in a fridge door at a slight angle and a horizontal wordmark rotates out of legibility, whereas a full-height one still reads from either side. Curious whether the starburst has a fixed point count across flavours or...
Tasty Test 03/30: Which palette makes the next choice feel easier?
Same wellness app. Same UX. Same content. Different visual system
A 🌿 Calm Choice
Soft lavender, sage, butter, and rose with equal visual weight.
B 🎯 Focused Choice
Warmer muted tones with stronger hierarchy and directional emphasis.
The question is not:
Which looks prettier?
It is
Which one reduces decision friction?
In wellness products, users often open the app already stressed, tired, or overloaded
So color can become part of the decision system
I would test:
Time to Confident Choice
Practice Selection Rate
Session Start Rate
💡 Growth Insight 03
A wellness interface should not only look calm.
It should make the next decision feel easier.
Which one would you choose?
A 🌿 or B 🎯
#MobileAppDesign #MobileUX #AsolDesign
67 voted
87%
10 voted
13%
77 votes
Closed
Calm