Landing Page UI for AgentLink, an AI marketing platform; We looked at a few competitors and analyzed their brand positioning to be warm, traditional & basic. We wanted to do the opposite so we retain distinction and memorability to their target audience. The bold purple, the font and the visuals together bring out an experience that sticks within the user's mind, embed curiosity within them; and eliminates any competitors they were thinking of trying. This is the goal of good design, to help your target audience group choose you over the rest; and if done well, boosts revenue.