The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The hero section and the buying box are the foundation of every high-converting ecommerce store. One captures attention and communicates the brand, while the other builds trust, removes hesitation, and makes the purchase decision easy. When these two sections are designed with clarity and strategy, the rest of the page simply supports the conversion.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
I’m exploring two homepage hero directions for a Lumena Health concept and testing which one feels stronger for a preventive healthcare brand.
Both directions focus on the same core message: healthcare built around prevention, not reaction.
Direction 1 feels more warm, human, and consultation-focused.
The large lifestyle image creates a clear patient/provider moment right away, which helps the experience feel personal and trustworthy.
Direction 2 feels more premium, editorial, and brand-driven.
The dark green background, centered headline, and image collage make the page feel more elevated and visually distinctive.
Direction 1: personal, warm, trust-focused
Direction 2: premium, editorial, brand-forward
Which direction feels stronger for a preventive healthcare website?
53 votes
Ends in 8h
Direction 1's consultation-focused warmth feels like it'll convert better for anxious first-time patients, but Direction 2's premium editorial feel might build more trust with referral sources. Did you already have a lean going in, or are you genuinely torn?
This project involved designing a bold and modern landing page for a gaming controller product, focused on delivering a high-energy and immersive user experience. The goal was to highlight the product’s features, performance, and appeal to gamers through a visually engaging and conversion-focused interface.
The main challenge was balancing dynamic visuals with clear information hierarchy. I used vibrant gradients, strong typography, and product-focused compositions to create an impactful hero section, while structuring supporting sections to showcase features, user stats, and calls-to-action without clutter.
Team Light or Team Dark ?
Both have their own strengths:
- Light feels fresh and approachable.
- Dark feels immersive and premium.
Which experience do you prefer?
11 votes
Ends in 8h