The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.
An older project from our archives, built around an existing crypto brand and its real visual identity.
We explored how the brand could translate across a data-focused digital experience, keeping token metrics, market data, and performance information clear and easy to scan.
Also revisited the identity through physical applications, including branded merchandise.