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I usually live in gritty. Bold. Confrontational.
So I gave myself the opposite brief:
warm, bubbly, a brand that feels like a hug.
Kipple. A friendship app. Fictional.
Real enough to hurt when it's done.
Turns out restraint is its own kind of edge.
PALETTE: CORAL + LIME | DEVICE: PHOTO × ILLUSTRATION | LOGO: INFLATED ROUNDED WORDMARK
Really strong identity 👏 Love how it goes beyond just visuals and builds a cohesive system. This kind of clarity is what makes brands scalable.
Love the motivated intentionality of the approach. Excellent!
Crushing it as always. Keep it up.
Coral + Lime + that staircase editorial photo - this is giving the warmest brand identity! 'Real enough to hurt when it's done' is a brand concept line I'll be thinking about all week 🤍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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