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I usually live in gritty. Bold. Confrontational.
So I gave myself the opposite brief:
warm, bubbly, a brand that feels like a hug.
Kipple. A friendship app. Fictional.
Real enough to hurt when it's done.
Turns out restraint is its own kind of edge.
PALETTE: CORAL + LIME | DEVICE: PHOTO × ILLUSTRATION | LOGO: INFLATED ROUNDED WORDMARK
Coral + Lime + that staircase editorial photo - this is giving the warmest brand identity! 'Real enough to hurt when it's done' is a brand concept line I'll be thinking about all week 🤍
Love the motivated intentionality of the approach. Excellent!
Crushing it as always. Keep it up.
Really strong identity 👏 Love how it goes beyond just visuals and builds a cohesive system. This kind of clarity is what makes brands scalable.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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