This is on point Miguel, The custom ASP from the founder's name is a nice creative approach translating it into an Identity that works is such an amazing execution. Love itttttttt.
Rectio — Brand Identity
Brand Identity • Visual Direction • Business Cards • Mockups
A modern and minimal branding direction for Rectio, from visual identity to business card applications.
Created by Artonest Design Studio — artonest.design
A color palette with six swatches and no hierarchy is just a list. You need to know which color carries the brand, which one carries information, which is for emphasis, and which stays in the background.