Which one is your favorite? Old vs New same product, completely different energy. Left: The origi...Which one is your favorite? Old vs New same product, completely different energy. Left: The origi...
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Giving the hero section actual product focus and tighter hierarchy changes everything! Keeping the original brand soul while elevating the motion energy makes the redesign feel miles ahead
The redesign for me. Showing the actual product in the hero is the real upgrade here, since the original leaned on background mood and made the viewer guess what Ayyla does. Just watch that the stronger motion stays subtle enough not to compete with that clearer hierarchy.
Spot on feedback, Asif! That is a great point about keeping the motion subtle so it does not distract from the hierarchy. Will definitely keep an eye on that.
Fair point, Daxesh. Finding that sweet spot between standing out and being instantly clear as a SaaS product is tricky. Appreciate the fresh perspective!
the choose the redesign. tho i also like the old one but if i would take myself as a client or potential user. i would be more attracted with the redesign version
I very much prefer the redesign. The colors are used much better there. In the Old design, the contrast between the blue taking over half the screen and the white below just doesn't match as well for me. The redesign feels much cleaner!
Appreciate the feedback! Fixing that drastic screen split and balancing the color flow across the page made a huge difference in making it feel seamless. Thanks for pointing that out!
The new one wins on hierarchy and product storytelling, especially with the motion. But I wouldn't dismiss the old hero, it has a more commanding hero presence; It grabs attention immediately. For me it feels like a trade-off between clarity and impact
Appreciate the thoughtful breakdown, Josephat! Balancing the immediate visual punch of the original hero with the clarity and storytelling of the redesign is definitely the fine line we're trying to walk
People can gravitate towards visuals and colors, but stating the actual value proposition is what makes a design work, great highlighting that main text nicely put, straight to the point.
Thanks! That was a huge priority for this pass.. getting the core value proposition front and center so visitors instantly understand what Ayyla does without guessing.
Thank you so much! I’m really glad the added product focus and clarity landed well with you.
I’ll be dropping a full case study soon once the site is live! In the meantime, feel free to explore my other work on my profile as well.
Experimenting with my components to create something special for you :)
A: Hero section created using Dither Engine
B: Pricing section created using Halftone Engine
Going with B on this. The halftone texture on the pricing section gives it personality without distracting from the conversion goal. Dither on the hero is cool but feels like it competes with the headline.
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.