If you were the client, which direction would you pick? Exploring two hero directions for Velora,...If you were the client, which direction would you pick? Exploring two hero directions for Velora,...
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I’d pick 2. It feels more premium and more immediately fashion-focused. 1 has a strong futuristic vibe, but 2 gives a cleaner and stronger first impression for the brand.
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.