The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Sound ON š
Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. š
The process was way more fun than I expected.
ā¢ Started with 4 logo concepts and picked my favorite.
ā¢ Tweaked the colors in Figma.
ā¢ Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more.
ā¢ Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack
I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.
Finally, I brought everything together in After Effects and turned it into a launch promo.
Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears.
Check the comments for the behind the scenes (BTS) videos. š
The design looks awesome. Great project!
Woah, this is great!
Behind the scene: https://youtu.be/povO4i7Focs
this is soo goood bro
Makes sense
The line about rejecting good ideas until the right one shows up is the real takeaway here. Good reminder that AI speeds up production but the editing judgment is still on you. Nice teaser track too, is that a full song or just a stinger for the promo?
Love the way you've presented your work.Ā
Taking it from four logo concepts to a full launch promo is where the brand really earns its personality. Committing to one favorite early is what kept the system this focused.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic š
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Playing with a logo animation in After Effects for a case study I am making called SOTO - Sound of the Other.
The project is based on a wearable Open AI that is fashion oriented. I wanted to learn a bit more about AI in product design and hey why not make an entire branding and UX case study out of it.
More to come!
One of the more fun websites weāve built at Formeta.studio
Dulce Oro started with a brand we built from the ground up, and the website had to carry that same thinking into every interaction.
We built the site architecture around the brand story, wrote the entire website, created a scalable CMS for their US store locations, built a custom age gate, integrated accessibility support, and connected the shop directly to purchasing.
Thereās a lot happening underneath what looks like a fairly simple spirits website.
And honestly, thatās our favourite kind of work.
The finished site feels calm and considered, but thereās a proper system holding it all together.
Hereās a little walkthrough of what we built ā
Fantastic!!
YouTube thumbnails for LaunchBoom š
I designed a series of thumbnails focused on turning marketing insights, interviews and crowdfunding stories into clear visual hooks.
The goal was to make every topic instantly understandable while keeping the channel visually consistent through bold compositions, expressive imagery and readable typography.
Check out the full case study below ā
Available for thumbnail design projects!
