Launchboom helps startups and creators bring new products to market through crowdfunding. Their YouTube content needed thumbnails capable of turning complex marketing topics, interviews and success stories into clear visual hooks.

I designed a series of performance-focused thumbnails built to capture attention without sacrificing brand credibility. Each concept combined strong facial expressions, concise typography, product imagery and clear visual hierarchy—making the subject immediately understandable, even at a small size.

The challenge was maintaining consistency across different types of content while giving every video its own distinctive idea. Rather than relying on a rigid template, I developed a flexible visual approach that adapted to each topic while keeping the channel recognizable.

My role included concept development, image selection and retouching, typography, composition, color treatment and final export. The result was a cohesive and scalable thumbnail system designed to strengthen LaunchBoom’s YouTube presence and maximize click-through potential.