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Sound ON š
Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. š
The process was way more fun than I expected.
ā¢ Started with 4 logo concepts and picked my favorite.
ā¢ Tweaked the colors in Figma.
ā¢ Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more.
ā¢ Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack
I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.
Finally, I brought everything together in After Effects and turned it into a launch promo.
Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears.
Check the comments for the behind the scenes (BTS) videos. š
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Created a fictional sci-fi film teaser using Envato as my main creative toolkit. š¬š¼ AI generated the possibilities, but I shaped the story, mood, and final creative decisions.
My Human by Design moment: turning a beautiful output into something with meaning.
#EnvatoChallenge #HumanByDesign
@Envato | AirReborn by Liberate - Product Promo
7Human by Design Keys
The Human Behind the AI
When people see an AI-generated commercial, it's easy to assume that AI did all the work. In reality, AI was only one of the tools I used. Every important creative decisionāfrom the concept to the final editāwas guided by me.
The project started with the story. I wrote the script myself, defining the narrative, pacing, and emotional direction of the commercial. Before using any AI tools, I already knew what message I wanted to communicate and how I wanted the audience to feel.
To bring that vision to life, I relied on smart prompting. Creating effective prompts was an iterative creative process rather than a single command. I carefully experimented with wording, style, composition, camera movement, lighting, and mood, constantly refining the prompts until the generated visuals matched my creative intent.
The AI-generated images and videos were only the starting point. I spent significant time reviewing the outputs, selecting the strongest results, correcting inconsistencies, and refining them to achieve a cohesive visual style. This process required artistic judgment and many rounds of adjustments to transform raw generations into polished scenes.
Not every shot came from AI. I manually selected stock footage wherever it strengthened the story or helped create smoother transitions. Choosing these clips was a deliberate editorial decision to ensure the final commercial felt authentic and visually balanced.
Sound played an equally important role. Rather than relying on automated music selection, I personally searched for and chose the background music that best matched the pace and emotional tone of the story. The soundtrack was selected to support the narrative, not simply accompany it.
Finally, I assembled everything through editing and montage. The rhythm of the cuts, scene order, transitions, timing, and synchronization between visuals, music, and storytelling were all crafted manually. This stage is where the individual elements came together into a single, coherent commercial.
AI accelerated parts of the production process, but it did not replace creativity, taste, or decision-making. Every stage involved human choices: writing the story, directing the AI through precise prompts, refining the generated content, selecting supporting footage and music, and editing the final piece.
This commercial is not simply an example of AI generationāit is an example of human creativity enhanced by AI. The technology provided possibilities, but the vision, judgment, and craftsmanship behind the final result were entirely my own.
I will attach the original ad in the comments, please provide feedback. Also here it is on some of my socials:
https://www.linkedin.com/feed/update/urn:li:ugcPost:7482478758872924160/
https://www.youtube.com/watch?v=MGmNLiU97Og
https://www.instagram.com/reel/DavbZOCN1Rs/?igsh=MWN0YjZnanZuaXpyYQ%3D%3D
This is the original product promo. AirReborn by Liberate - hypothetical smoke cessation device.
Human by Design š²
For the Envato Challenge, I created Atlas Pineāa fictional outdoor brand inspired by the idea that every journey begins with a choice.
Rather than letting AI make every decision, I used it as a creative partner.
Human decisions shaped the final result:
ā¢ Researching and selecting the brand name.
ā¢ Choosing a green alpine meadow to represent an all-season brand.
ā¢ Designing a minimalist logo and visual identity.
ā¢ Blending Envato stock footage with AI-generated product shots.
ā¢ Editing, pacing, typography, music, and storytelling to create a cohesive brand experience.
AI-generated possibilities.
Human judgment turned them into a brand.
Created with Envato Elements + AI.
I want that backpack!
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