Beznea Mihai
Visual artist and graphic designer
New to Contra
Beznea is ready for their next project!
@Envato | AirReborn by Liberate - Product Promo
7Human by Design Keys
The Human Behind the AI
When people see an AI-generated commercial, it's easy to assume that AI did all the work. In reality, AI was only one of the tools I used. Every important creative decision—from the concept to the final edit—was guided by me.
The project started with the story. I wrote the script myself, defining the narrative, pacing, and emotional direction of the commercial. Before using any AI tools, I already knew what message I wanted to communicate and how I wanted the audience to feel.
To bring that vision to life, I relied on smart prompting. Creating effective prompts was an iterative creative process rather than a single command. I carefully experimented with wording, style, composition, camera movement, lighting, and mood, constantly refining the prompts until the generated visuals matched my creative intent.
The AI-generated images and videos were only the starting point. I spent significant time reviewing the outputs, selecting the strongest results, correcting inconsistencies, and refining them to achieve a cohesive visual style. This process required artistic judgment and many rounds of adjustments to transform raw generations into polished scenes.
Not every shot came from AI. I manually selected stock footage wherever it strengthened the story or helped create smoother transitions. Choosing these clips was a deliberate editorial decision to ensure the final commercial felt authentic and visually balanced.
Sound played an equally important role. Rather than relying on automated music selection, I personally searched for and chose the background music that best matched the pace and emotional tone of the story. The soundtrack was selected to support the narrative, not simply accompany it.
Finally, I assembled everything through editing and montage. The rhythm of the cuts, scene order, transitions, timing, and synchronization between visuals, music, and storytelling were all crafted manually. This stage is where the individual elements came together into a single, coherent commercial.
AI accelerated parts of the production process, but it did not replace creativity, taste, or decision-making. Every stage involved human choices: writing the story, directing the AI through precise prompts, refining the generated content, selecting supporting footage and music, and editing the final piece.
This commercial is not simply an example of AI generation—it is an example of human creativity enhanced by AI. The technology provided possibilities, but the vision, judgment, and craftsmanship behind the final result were entirely my own.
I will attach the original ad in the comments, please provide feedback. Also here it is on some of my socials:
https://www.linkedin.com/feed/update/urn:li:ugcPost:7482478758872924160/
https://www.youtube.com/watch?v=MGmNLiU97Og
https://www.instagram.com/reel/DavbZOCN1Rs/?igsh=MWN0YjZnanZuaXpyYQ%3D%3D
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My project that makes a big difference is OpenIdea. A platform where smart minds and inventors from everywhere can show the world their innovative work, OPEN SOURCE!
The platform is designed using Figma Make.
Live project link: https://draw-hello-57638755.figma.site/
Community file link: https://www.figma.com/community/file/1646103245889715657
I've also taken my time to share the OpenIdea concept on my socials. Check it out:
https://vm.tiktok.com/ZNRvnCTQS/
https://www.instagram.com/reel/DZXaZKkN09K/?igsh=MTVkeXR4NWptYXgxbw==
https://x.com/i/status/2064330556167327883
Feel free to express your feedback, suggestions, and whatever you have to say <3 here as well as on my socials!
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For my entry, i chose Direction C: CapCut in a Different Era. It is about a magical guild (CapCut) of painters who secretly work to make the world a much more beautiful place, through their artistry. Thus generating modern beautiful-ness <3
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A commercial for my dream, to become a vestimentary designer 😍. You first have some samples from the "making of", and then the actual contest entry.
Please provide feedback, and good luck everyone 🫶🏼
#capcutvideostudio #capcutcpp
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Logo Design and branding is my favourite niche 😍
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The brand i chose is Nike - because of their determination to be the best, their drive to improve, their ambition to deliver the best quality, and of course - their motto:
JUST DO IT!
I always was surprised of the quality of Nike clothes and equipment and shoes and accesories, and this lead me to pay homage to them in this commercial. Enjoy, and JUST DO IT!
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My Idea is for a platform where anyone, anywhere, can showcase their native and traditional wear. I'll just post the links and let the video show you, it is published and sent already <3
Figma Community file link: https://www.figma.com/community/file/1608564306497721003
X Post: https://x.com/BezneaMihai/status/2026740456369897932
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ComWatch is a Figma Make–native prototype that explores how interaction design can actively shape culture.
The result is a polished, working prototype that highlights creative use of Figma Make, strong design craft, and an innovative approach to digital interaction—positioned to shape culture, not just interface it.
https://read-arch-35765529.figma.site/
login: member@comwatch.org
(mailto:member@comwatch.org)password: member123
https://www.figma.com/community/file/1609948388003027196
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A pregnant woman exiting a planed parenthood clinic, KEEPING the baby. AI-generated photorealistic image for a pro-lofe campaign
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Dali Style art i generated using a specific prompt and refining it till i was satisfied. The title is "Nothing new under the Sun".
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AI-designed, human enhanced social post in support (from Romania) of Serbia.
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AI-designed, human enhanced social post in support (from Romania) of Bulgarian people who overthrew their bad government.
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