Most companies don't need a full-time UX designer. They need the right UX thinking at the right time. That's exactly what a fractional UX designer brings — senior-level design judgment, without the full-time payroll commitment. I wrote a full breakdown covering: → What a fractional UX designer actually does → Who hires them (and why) → How the cost compares to a full-time hire → Why the model matters even more in the AI era One thing that surprised people when I shared this topic informally — large enterprises use fractional UX talent too. Not just startups. And here's the part most people miss: when AI tools can ship products faster than ever, bad UX decisions compound faster too. You can build the wrong thing at remarkable speed now. A fractional UX designer makes sure that speed is pointed in the right direction. If your product feels like it's missing something, it might just be this. 🔗 Full article >>> https://princepaluiux.com/blog/what-is-a-fractional-ux-designer/ P.S. I work with startups and growing teams as a fractional UX designer. If that's a conversation worth having, my DMs are open.