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The Bell is a surreal 60-second short film exploring fate, free will, and the evolution of a mythical object into a force that shapes reality.
I started by writing the story and script, then designed the main characters and generated key stills to establish the visual timeline. Finally, I animated the scenes into the final film and added subtle post-processing to enhance its dreamlike, cinematic atmosphere.
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Most coffee brands shout. More flavours. More syrups. More noise.
MONO does the opposite.
The name says everything: one origin, one bean, one intention.
No distractions, no seasonal gimmicks, nothing to hide behind.
Just coffee, poured with purpose.
The visual identity had to feel the same way it tastes: deep forest green, clean white, generous negative space.
Every frame gives the cup room to breathe. And in the final shot, the shadow says what words can't, it's in the beans.
This is MONO. Single origin. Nothing else.
#branddesign #branding #visualidentity
Great
RORO is a small axolotl-like creature born in the underground world — curious, fearless, and always searching for what lies beyond the next doorway.
Armed with a lantern and endless wonder, RORO travels between dimensions without ever losing itself. That's the whole point.
This is the mascot for RORO — an imaginary t-shirt brand built around one character and infinite worlds.
THE CHARACTER RORO is slate blue with coral-red feathery gills and dark sharp spikes. Slightly mysterious. Slightly mischievous. Completely unafraid. The kind of character you'd recognize on a poster, a sticker, a packaging label, or a tiny thumbnail — and know immediately who it is.
TWO SERIES RORO BRAND:
1. WORLDS — each print places RORO inside a different dimension: ocean depths, crystal caves, alien landscapes, surrealist architecture. The world changes. The character never does.
2. RORO STATES — each print captures RORO mid-adventure: steampunk biker, monster fighter, underground cartographer, volcanic onsen dreamer. One character. Infinite sides.
Together the two series create a brand universe that can expand forever without losing coherence.
Every world has a story.
Such a fun character! I love how you built an entire brand world around one mascot. It feels memorable and full of personality👏
This one is for all the overthinkers out there.
Meet Notto
A small creature made entirely out of thought.
Every mind leaves things behind: unfinished ideas, buried memories, questions we never answered. Notto is what happens to those traces.
Its personality lives entirely in its head, because that's where the thinking happens.
Calm, curious, overwhelmed, or inspired, it's always shifting, never twice the same.
The body stays constant underneath it all: quiet, grounded, unmoved. That contrast is the whole character. One part of Notto never changes. The other part never stops.
The process:
It started with just a silhouette. Every mascot you actually remember, you remember as a shape first. Before color, before detail, before anything else.
If the outline alone can't carry the identity, nothing else will save it. So that's where the exploration began: stripping the character down until the silhouette could stand on its own.
From there, the system built itself around one rule: the body stays constant, the head doesn't. The head is a living visualization of thought: every line is a memory, an idea, a question, a curiosity.
Calm settles into smooth, rounded orbits.
Curiosity pulls the lines outward.
Overwhelm tightens them into sharp angles.
Inspiration lets them glow and wander into color.
Every thought leaves a shape.
Explore the full project here:
https://www.recraft.ai/project/ebf1d1f9-f0f0-4c53-bf0d-90d6ce1b05a7
Same body. Same rules. Completely different headspace.
From left to right: calm and dreaming, scattered and overthinking, wired and overstimulated, quietly content, anxious and closed off, alert and searching. The body never moves. The head never lies.
This is the whole system in...
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