The R is a runner. That was the whole brief, really.

New case study: Run With Us — a visual identity for a running community built on pace, people and the discipline of showing up.

The mark is a runner mid-stride that doubles as the R in RUN. One uninterrupted gesture, drawn entirely from 45° strokes and a single arc. Because the symbol IS the first letter, the lockup never has to choose between icon and wordmark — it's both.

Under the surface, the system is strict:

→ One base unit (X = the cap height of "UN"). The symbol is exactly 3X tall, WITH US is ½X, clear space is X on every side. → Three colours doing all the work: Race Red, Carbon, Chalk White. No gradients, no second accent. → A monospaced labelling layer that reads like a race bib, a split time, a start list.

Then we put it where runners actually live: an embroidered cap, a metal pin, a race-day lanyard, a watch face showing pace, a hangar screen for the crew's first campaign line — "Every distance. One crew."

Check it out