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I’ve been really lucky to be involved in Vybz Football across the whole digital brand build. From the start, the goal was to make everything feel connected.
The Instagram wasn’t just content for the sake of it, it was built to reflect the business. The same way the website does, just in a different format.
So the focus has been on showing different sides of it:
Training sessions, behind the scenes, short-form video, monthly recaps, all of it working together to give a full picture of what Vybz actually is.
This is a look into that: Check it out
Impressive job!
Thank you!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Accepted into Contra Labs ❇️
And unlocked a new badge too.
Huge thanks to @Contra HQ for the opportunity to be part of a community.
Congratulations!
One of my favorite recent projects I worked on was with Boop, where I helped lead content creation, TikTok strategy, video editing, motion design, copywriting, community engagement, creator sourcing, and social growth strategy.
A huge focus for me was building content that felt platform native and story driven rather than overly branded. From content systems in Notion to hook strategy, retention focused editing, analytics reporting, and creator collaborations, this project really blended both the creative and strategic side of what I love doing.
I also helped shape content around travel storytelling, audience engagement, and scalable social systems designed for growth across short form platforms.
Excited to finally share more of the work behind the scenes.
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