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Shopify Store Design for Btrends Hair
Btrends Hair wanted to establish a stronger online presence with a professional Shopify store where customers could browse wig collections and shop with confidence. The project focused on creating an ecommerce website that reflects the brand, simplifies the shopping experience, and supports online sales.
While the brand had an active presence on social media, customers needed a dedicated online store where they could explore products, compare options, and complete purchases in one place. The website also needed to make product discovery simple and encourage larger order values.
I designed and developed a custom Shopify store that combines a clean, modern design with a user-friendly shopping experience. The homepage introduces the brand, while organized collections and detailed product pages help customers quickly find the right wigs. I also implemented product recommendations and upsell sections to encourage customers to explore related products before checkout.
Key Features:
Custom Shopify Store Design
Responsive Ecommerce Website
Product Collections
Detailed Product Pages
Product Search & Filtering
Product Recommendations & Upsells
Secure Checkout
Contact Page
Mobile-Friendly Design
The Shopify store was structured using ecommerce SEO best practices, including optimized page titles, meta descriptions, descriptive image alt text, SEO-friendly URLs, and a logical collection structure to improve product discoverability on search engines.
Images were optimized for faster loading, unnecessary scripts were minimized, and the website was tested across desktop, tablet, and mobile devices to ensure a smooth shopping experience.
Tools Used: Shopify, Liquid, HTML, CSS, JavaScript, Google Analytics 4
Btrends Hair now has a professional Shopify ecommerce website that gives customers a seamless shopping experience while providing the business with a scalable platform for selling products online. The new store strengthens the brand's credibility, makes product discovery easier, and supports future growth through a dedicated online sales channel.
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Folake & Co. | Website Design + Digital Experience
For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience.
The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story.
I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances.
My work included:
• website strategy and creative direction;
• user journey and information architecture;
• custom five-page website concept;
• responsive Home page design;
• About page and brand storytelling;
• Menu page organization and presentation;
• Book the Cart inquiry experience;
• Events page design;
• custom-coded interactive website prototype;
• navigation and page-flow development;
• visual hierarchy and typography system;
• integration of the existing logo and brand assets;
• earthy color palette application;
• photography selection and image placement;
• coffee, matcha and product-focused storytelling;
• booking and inquiry calls to action;
• mobile-responsive layout planning;
• embedded imagery and website assets;
• final prototype testing and presentation preparation.
The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth.
This website was developed as a pitch concept and was not ultimately published by the brand.
This is the best design i have seen so far 😍
Before I open Figma, I do something most designers skip.
Read the product. Use AI to break down the value prop. Audit the current site. Study competitors. Think about the visitor, not the founder.
Only then do I open Figma. The design is fast because the thinking is already done.
Most landing pages fail in the strategy phase, not the design phase.
Amazing work🔥👏👏
🚀 PL8YR is officially live.
Excited to share my first premium Framer template, and my first product on Contra.
Built for sports agencies, athlete ventures, and performance brands, PL8YR includes two homepage variations, reusable components, scalable CMS collections, and a complete system designed to grow with your business.
This project took months of designing, refining, and testing, and I’m excited to finally share it with the community.
Thanks to everyone who followed the journey and shared feedback along the way.
🔗 Check it out: https://www.framer.com/community/marketplace/templates/pl8yr/
Looks great