What if a luxury car brand could be designed entirely from first principles? VELARIS is a self-in...What if a luxury car brand could be designed entirely from first principles? VELARIS is a self-in...
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What if a luxury car brand could be designed entirely from first principles?
VELARIS is a self-initiated concept exploring branding, motion design, cinematic storytelling, and AI-assisted creative direction to build a complete premium EV identity.
More than a logo, the goal was to create an experience where every frame feels intentional.
Tools: Figma • Photoshop • After Effects • Premiere Pro • AI Creative Direction
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Maty's avatar
The concept to reality framing paired with that cinematic reveal video is a genuinely complete pitch, not just a logo and a moodboard. How long did the full VELARIS build take from first sketch to the final motion piece?
Albert Gabriel's avatar
Thank you! It was about three weeks of exploration, iteration and refinement. From the first sketch to the final assembly, the objective was for each decision to contribute to the same story: to demonstrate that luxury can be expressed through simplicity and intention.
Youssef's avatar
So clean, so well.
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