What if a luxury car brand could be designed entirely from first principles? VELARIS is a self-in...What if a luxury car brand could be designed entirely from first principles? VELARIS is a self-in...
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What if a luxury car brand could be designed entirely from first principles?
VELARIS is a self-initiated concept exploring branding, motion design, cinematic storytelling, and AI-assisted creative direction to build a complete premium EV identity.
More than a logo, the goal was to create an experience where every frame feels intentional.
Tools: Figma • Photoshop • After Effects • Premiere Pro • AI Creative Direction
The concept to reality framing paired with that cinematic reveal video is a genuinely complete pitch, not just a logo and a moodboard. How long did the full VELARIS build take from first sketch to the final motion piece?
Thank you! It was about three weeks of exploration, iteration and refinement. From the first sketch to the final assembly, the objective was for each decision to contribute to the same story: to demonstrate that luxury can be expressed through simplicity and intention.
I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.
The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.
The direction
→ Bold editorial typography
→ Strong personal photography
→ Minimal black-and-white foundation
→ Warm orange accent for CTAs
→ Simple, structured navigation
→ Clear positioning as a product designer
→ A portfolio experience that feels like a personal brand
The idea was to make the website feel confident without being complicated.
Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.