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Scalability should never come at the cost of personality when building an Identity.
A strong identity carries one big idea consistently, from the biggest brand moments to the smallest touchpoints, without losing what makes it distinctive. To me, that’s one of the clearest signs of a system built to last.
For Ru’asā, this was especially important. The identity is intentionally maximalist, which meant every application had to carry the same energy without becoming inconsistent or overwhelming.
The challenge was building something expressive, yet systematic enough to scale. And that’s exactly what we built.
Here are some of the touchpoints we created for Ru’asā. Do they feel like they belong to the same world?
genius
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Solid execution on a hard brief.
I built QuoteKit because quoting a project should not feel like guessing in public.
A client starts with a package, shapes the scope, chooses a timeline and explains what they need. QuoteKit turns those choices into a working estimate, a realistic range and clear reasons behind the price.
It works in English and French, adapts to mobile and gives both sides a summary they can copy, download or print.
I designed the product, pricing logic and interface for NexusHub Studio. It is a small tool with a simple goal: make the first client conversation clearer.
QuoteKit is available for 10 USD with a commercial license.
What would you want an estimator like this to explain before you send a quote?
Quote clearly. Start better.
This makes the pricing and quoting process feel much easier for clients to understand. Really liked the darker theme! Curious about how did you approach accessibility testing, especially contrast and readability in the dark theme? Any tools or checks you found helpful?