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CapCut reimagined as a Tokyo streetwear brand, Born to Cut 😉 A complete brand identity inspired by 1980s Japanese advertising: bold yellow, navy blue, and red. Logo, campaign posters, packaging, and merchandise. Built with CapCut Design Studio
Logo DesigncapcutdesignstudiobrandidentitypresentationdesigBrand DesignGraphic DesignAdobe PhotoshopCapCut
Loved the color palette and the layout, it looks so cool 🔥
Thank you so much! I’m really happy you liked it 😊
this is awesome
Thank you 😊
Nice one! This will be hard to beat! ✌️
Thank you 😊
Well designed 👏
Thank you 😊
This is so fun!
Great Design
SO good! Love the palette
Great Work!
thank you for goat 😊
Very nice 👍
This is clean!
love it
thank you😊
I love the hood 😍
me too 😍
Great job.
Well done
thank you 😊
Awesome!
Branding 🔥
This is incredible and amazing 🤩 😍 🤩 😍
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What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Amazing 😍
Recently wrapped up brand identity design for SaaS startup
smart design!
What if CapCut had its own Formula 1 team?
Introducing CapDrive — a bold reimagining of CapCut as a world-class Formula 1 powerhouse.
For this concept project, I designed every aspect of the team’s identity, from the logo and race car livery to the drivers’ suits, helmets, gloves, compression gear, and other race-day essentials. I also extended the brand beyond the track with a collection of fan merchandise and lifestyle accessories.
Built around a sleek, modern green colour palette, CapDrive embodies speed, precision, innovation, and performance. The result is a cohesive motorsport brand designed to compete at the highest level and challenge the very best on the Formula 1 grid.
A complete visual identity for a team ready to dominate the pinnacle of motorsport.
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