Designing a digital portal to honour the original portal: life itself. Chloe is an Irish Integrative Midwife living in New York City. Her intention for her re-brand and new website was to honour her Irish roots and folklore, feminine linage and the old ways of midwifing. Simultaneously, we found ways to honour her deep experience as an OBGYN and the masculine, beloved concrete jungle she's welcomed and served all people for a decade. To me, incredible websites start with incredible branding. I mine the lore of the person, then the business - because for solo business owners, their brand is just an extension of them.

This is why websites are THAT DEEP for personal brands. It's often an expansive and moving experience for my clients. This is why so many become dear friends by the end of the process. Why I could go to most cities in the world and be welcomed to a dinner table... 'did their website'. Ha.

Supernatural Midwifery uses my CHAMELEON template as a base (see my other post).

From there, we heavily used all the image block tweaks we could to create collages that look like they've been made in an external app. Pinned blocks for sticky, parallax vibes. Transparency and box shadow galore for it to honour the veil, the portal, the shift from the womb, to the world.

Go, be moved. ⋆°.☾⋆.ೃ࿔*:⋆ supernaturalmidwifery.com