Ana Berrón
Effective graphic designer & visual problem solver
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When a film production company asks for a website without using photography, you're forced to tell the story in a completely different way. That's exactly what made designing for Mindsoup such an exciting challenge.
Mindsoup is a film production company that partners with bold artists to develop and finance films that challenge the way audiences see the world. Their productions have earned more than 80 international awards, including two Academy Award nominations.
The goal was to transform an analogue creative direction into an interactive digital experience. Instead of relying on film stills or photography, the website needed to communicate Mindsoup's identity through illustration, typography and motion while remaining clean, minimal and highly professional.
The visual language is built around a cinema auditorium, where every occupied seat represents a different story waiting to be told.
I illustrated the chairs by hand using markers and paint on acetate sheets, then recreated those overlapping layers digitally in Squarespace. As visitors scroll, the illustrations gradually unfold, creating a subtle narrative journey.
Finish Layer and other tools I used:
Layers — Recreated the physical acetate overlays digitally and became the foundation of the scrolling experience.
Block Transforms — Added subtle hover interactions to section titles.
Custom Font Uploads — Preserved the project's typographic identity.
Pin Block — Kept the central illustration anchored while the story unfolds around it.
Preview: https://pike-orca-875m.squarespace.com/
(https://pike-orca-875m.squarespace.com/)Password: mindsoup
Once live, it will be available at mindsoupfilms.com (http://mindsoupfilms.com).
Thanks to the Mindsoup team for trusting me with their new digital identity—and thanks to Squarespace Circle for leading me to this challenge.
Social post: https://www.instagram.com/p/DbGOMQeFXR2/?img_index=1&igsh=bm9na21wbzB2NW9w
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