Help Choose the Final Logo for Emotional Wellness App Lurea

Help Choose the Final Logo for Emotional Wellness App LureaHelp Choose the Final Logo for Emotional Wellness App Lurea

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Greatness O. | Brand Designer

• Jul 6

Lurea is an emotional wellness app designed to help people better understand themselves through reflection, conversation, and emotional awareness. These are the final logo options for Lurea. Option A or B?

logodesigner logodesign applogo

Nick Zoutendijk

pro

• Jul 20

I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.

When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a favicon. Then a few months later it's 20 meters wide behind a speaker at an investors conference, and somehow it still feels like the same brand.

The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.

Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?

logodesign brandidentity motiongraphics Brand Design Adobe Photoshop Cinema 4D

Samson Akintunde

• Jul 23

Saw this on behance few days ago and can't help but comment here again... You did a great job

R. Qule

max

• Jul 20

Which brand icon do you like best?

48 voted

65%

26 voted

35%

74 votes

Closed

Jamil Harun Linzag

• Jul 20

at first glance i thought that ice cream was a drill haha

Ilya G.

pro

• Jul 19

Which logo do you prefer? For an Adobe After Effects extension - that deals with expression writing and reusing?

aftereffects freelancerlife

15 voted

71%

6 voted

29%

21 votes

Closed

Maty Sandoval

max

• Jul 20

Option 1 for me, the eye reads instantly and the negative space in the X still pops. Are you planning to animate the logo mark for the extension's loading state?