let's play a game, shall we? you're looking to purchase from a natural beauty/self-care brand as a treat to yourself, someone special in your life, but you're seeking something that's both fun & natural, rooted in a trustworthy sense of belonging.

meet bloom & cosmic, both speculative, mid-20s-WOC-founded beauty brands that present much differently aesthetically but both stick true to similar values, namely transparency about their products' ingredients & putting the consumers' needs first. from visuals of their brand boards alone, which company are you more likely to put your dollar towards?