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Taste Test
Pricing Page Redesign — Echon Voice AI
The brief: make users feel confident enough to click "Upgrade" without feeling pressured.
Here's what I focused on:
Visual hierarchy across the 3 tiers — Free, Creator, Business each feel distinct and intentional, not just different prices on identical cards
The Creator card is the money-maker, so it gets the spotlight — elevated, highlighted, with a "Most Popular" badge to reduce decision anxiety
Social proof ("Trusted by 12,000+ Creators") placed right above the cards — builds trust at the exact moment users are making a decision
The misty forest background adds atmosphere without competing with the content — softened with a white overlay so the cards stay the hero
Which is your fave?
3 voted
43%
4 voted
57%
7 votes
Closed
Great work
The network for creativity
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Variant 1 looks great! 🤩