What icon colour way system would you go for? 🍊🍇🍷🌊🐚 Client: VW bus wine tour company.What icon colour way system would you go for? 🍊🍇🍷🌊🐚 Client: VW bus wine tour company.
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I would actually have voted for the multi-colors if it wasn't for that dark option that just doesn't look cohesive and throws off the balance of the overall image. I think if the palette is revised, the multi-color has such a fun travel vibe.
Ouu good feedback! Always love hearing other perspectives. I totally get the maroon throwing off the palette! I wanted to incorporate a colour that embodied Bordeaux and was a grounding hue that could be an alternate to black.
I think it works absolutely perfectly as an alternative for black - I can definitely see the inspiration! I just wouldn't have made two not-black (as I always think of these colors in my palettes) icon fill choices amongst this set. It might be interesting if there were a bridge...
This one is so tough, I like them both so much. I'd say the first just bc it's easy to stay consistent with this one. Then if you had to branch out with color you could simply change the background.
Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.