Crafting a Unique Visual Experience with FIJI Water and AICrafting a Unique Visual Experience with FIJI Water and AI
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I chose water because it’s the most basic thing we all need. It felt like the most honest product to work with. Everyone needs it, everywhere — no matter the context.
FIJI Water felt like the right choice because the brand is already tied to origin and place. It carries a sense of distance and purity. Where it comes from matters more than what it says.
So instead of explaining that, I pushed it visually.
When the setting is absurd and the behavior stays normal, the product feels confident. That’s the direction behind this piece.
Made with AI using Morphic. #MorphicChallenge
Luciano's avatar
Really crazy
Alec's avatar
its crazy that is all AI! 🚀
Kiera's avatar
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Yooo this is insane! 🤯
Alec's avatar
Thank you so much!🙌
Steph's avatar
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Woah! So cool
Alec's avatar
Thank youu!
Zoë's avatar
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Wow this is insane that this was created with Morphic! We are living in a cool time!
Alec's avatar
Such a good time to be alive right! Thanks Zoe 🙌
Ishika's avatar
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This is amazing! Really really loved this. Great work. As written in the guidelines, it would be amazing if you could share your final submission on at least one social platform tagging Morphic!
Instagram: @morphicstudios
X/Twitter: @morphic
LinkedIn: @morphic
Alec's avatar
Thank you so much! i did share it on LinkedIn 😍
Ishika's avatar
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Amazing! Possible to share the link?
Ebad's avatar
Creative Ideation!
Alec's avatar
Thanks a lot!
Gogo's avatar
Unique and minimal as always from my colleague, love it bro!
Alec's avatar
Thank you bro!
Serena's avatar
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this is insanely good!!🤯
Alec's avatar
Thank youuu <3
Maia's avatar
as the former SMM for charity: water, the mission for the need for water is near to my heart. i love this 🥹 great job, Alec!
Alec's avatar
Thank you Maia.
Jaynti's avatar
Morphic logo
Wow! This is so good.
Blahomyr's avatar
WOW!!!
Alec's avatar
Thanks man!
Kristine's avatar
Whaaat, this is soo good! First #MorphicChallenge post I'm seeing and it sets a bar! 🤍
Alec's avatar
Thank youu! means a lot <3
Christian's avatar
Really strong creative direction here. I like how you anchored the concept in “origin + place” — it’s a smart way to reinforce FIJI’s existing brand equity without over-explaining. The visual-first approach works.
Alec's avatar
100% agree! Thanks man!
Tolulope's avatar
this is amazing, really great work
Alec's avatar
Thank you!
Arshia's avatar
good choice!
Alec's avatar
Thanks! 😍
Armend's avatar
This is so cool
Alec's avatar
Thank you! 🙌
Nebojsa's avatar
Winner!
Alec's avatar
😍 damnnn thanks!
Angel's avatar
Yooo, this is insane! What frame rate is the video?
Alec's avatar
Thank you! its 60 i think.
Bojan's avatar
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This is sooo good uhuuu 👏👏🔥
Alec's avatar
Thanks man!
Faiz's avatar
loved it
Alec's avatar
thanks man!
Boris's avatar
This is amazing!!
Alec's avatar
Thank you man🙌 !
Mitena's avatar
🔥
Alec's avatar
🙌
Sutheshna's avatar
Wait this is awesome
Alec's avatar
🙌
eva's avatar
wow this is insane!!!!
Alec's avatar
Thank you so much!
Davor's avatar
Great stuff my man!
Alec's avatar
Thanks bro!
Filip's avatar
Good storyline buddy, only thing I would add is an instrumental cinematic music. 💯
Alec's avatar
Thank you, i agree!
Monserrat's avatar
this is so cool!!!
Summer's avatar
nice work
Rana Naveed's avatar
insane!
Rosana's avatar
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Wooow, amazing! 🔥
Alec's avatar
Thank youu!
A.'s avatar
Feels super authentic!
Alec's avatar
Thank youu!
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