Aya Ahmed
AI Product Designer | Cinematic AI Prototyping & Video
Creative Walkthrough - Human by Design
Every final piece begins with a process.
Here's a behind-the-scenes look at the creative workflow behind my Human by Design project - from exploring assets to bringing the final vision to life.
Final Submission: https://on.contra.com/nPfPnT
Thanks for watching! ✨
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Human by Design
This project explores the relationship between human creativity and AI—not as competitors, but as collaborators.
Rather than creating a fully AI-generated film, I focused on documenting a real creative workflow.
The screen recordings of ChatGPT and Envato are real, and most of the visuals were created using Envato Elements assets. AI was intentionally used for only a small number of cinematic shots to support the narrative, while the creative direction, research, prompt development, editing, and storytelling remained human-led.
ChatGPT served as a creative collaborator throughout the project, helping me refine the concept, structure the narrative, improve prompts, and strengthen the overall story.
The goal wasn't to show what AI can create alone—but what humans can create when they know how to direct it.
Proud to submit this project for the Envato × Contra AI Creative Challenge.
#HumanByDesign #Contra #Envato #AI #CreativeDirection #PromptEngineering #DesignProcess #GenerativeAI
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For this challenge, I chose Zed & Co., a local lifestyle brand with a distinctive identity that combines specialty coffee, home products, and curated everyday essentials.
Instead of creating a completely new brand experience, I focused on delivering a meaningful digital glow-up that respects the existing identity while improving usability and adding business value through AI and automation.
Key Improvements
AI-powered shopping assistant
Stock alert email automation
WhatsApp customer support
Wishlist functionality
Improved product discovery
Smarter product recommendations
Enhanced mobile experience
Refined newsletter flow
This project was designed to demonstrate how thoughtful UX, AI, and automation can improve customer experience while helping a real business grow.
Project link Before:
Zed & Co (https://<https://zednco.com/>) :https://zednco.com/
Project link After:
zed and co-glow-up (https://<https://zed-and-co-glow-up.base44.app>) : https://zed-and-co-glow-up.base44.app/
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What if you could delegate your life... one task at a time?
DELEGATE
What begins as a simple way to save time slowly becomes a quiet exchange of life itself.
DELEGATE is a short AI film about convenience, identity, and the quiet cost of letting someone else live your life—one task at a time.
Created for the #RenoiseChallenge, I built this project using a storyboard-first workflow to maintain character consistency, cinematic lighting, and visual continuity throughout the film.
Rather than focusing on spectacle, I wanted to tell a quiet story where the twist emerges through emotion, subtle choices, and the gradual cost of convenience.
Thanks to the Renoise team for creating a challenge that encouraged experimentation and cinematic storytelling. It pushed me to explore a completely new AI filmmaking workflow.
#RenoiseChallenge
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