‪Aya Ahmed‬‏

Creative Walkthrough - Human by Design

Every final piece begins with a process.

Here's a behind-the-scenes look at the creative workflow behind my Human by Design project - from exploring assets to bringing the final vision to life.

Final Submission: https://on.contra.com/nPfPnT

Thanks for watching! ✨

Human by Design

This project explores the relationship between human creativity and AI—not as competitors, but as collaborators.

Rather than creating a fully AI-generated film, I focused on documenting a real creative workflow.

The screen recordings of ChatGPT and Envato are real,...

For this challenge, I chose Zed & Co., a local lifestyle brand with a distinctive identity that combines specialty coffee, home products, and curated everyday essentials.

Instead of creating a completely new brand experience, I focused on delivering a meaningful digital glow-up...

What if you could delegate your life... one task at a time?

DELEGATE

What begins as a simple way to save time slowly becomes a quiet exchange of life itself.

DELEGATE is a short AI film about convenience, identity, and the quiet cost of letting someone else live your life—one task...