Bloomstate - is a modern mental wellness concept designed around one simple idea: your mind deser...Bloomstate - is a modern mental wellness concept designed around one simple idea: your mind deser...
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Bloomstate - is a modern mental wellness concept designed around one simple idea: your mind deserves room to breathe.
The project combines calm digital experiences with expressive surreal visuals to make support feel more human, approachable, and personal.
“Room to breathe” is a useful principle for the interface as well as the imagery. I’d be interested in how you carry it into onboarding—especially how much you ask someone to do before they can explore the support options.
Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?
Nova by Lunacy Audio is live. 10+ plugins we designed, running in the cloud and inside any DAW.
For the effects we skipped After Effects and built our own tools with Claude Code. Optimized and dev ready on the first handoff.