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Taste Test
🔥 If you were building an AI Wellness Companion today, would you design a feature or a brand people could actually form a relationship with?
I explored two directions for the same product.
🅰️ Emotional Companion
Built around context, continuity and the feeling that it remembers you.
🅱️ Character Led Companion
A recognizable character that becomes the emotional anchor of the product.
Imagine you’re the founder. Which concept and character would you bet the brand on for the next few years?
Which feels more distinctive, memorable and scalable?
👇 A or B and why?
#AI #WellnessApp #AICompanion #ProductDesign #MobileAppDesign #BrandDesign #UXDesign #HealthTech #AsolDesign
30 voted
39%
46 voted
61%
76 votes
Closed
character led
Character definitely wins here. I think it's like verion2.0 of the emotional one.
Useless totally!
I'm definitely leaning towards B on this one! The design on the character-led version just looks a lot better to me.
This is difficult to decide, both looks best in their own logic. Still love the A colors.
B feels more memorable to me. The character gives the whole product a stronger identity
A
Character Led for me, people bond with a face way faster than a feeling they cannot picture. A mascot gives you merch, stickers and a memory hook, emotional depth can live inside that character anyway.
This is brilliant!
Character Led Companion🚀
just the heading text in emotional one are stacked and look little messy other wise it's very cool
Character Led design looks good
Characters led
Both beautiful but I'll definitely go for the character led.
In my opinion A feels better. And it could change helping the mood of the human keeping of course the Emotional design.
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4 voted
14%
25 voted
86%
29 votes
Closed
Good catch on the disconnect between the website and signup flow. Carrying that human warmth into onboarding feels especially relevant for healthcare. Have you had a chance to test the redesign with new users?
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