✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge

🧩 Problem

People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.

Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.

💡 Solution

That is how KEEPLI, The Little Keeper of What Matters, came to life.

KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.

I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.

For this project, I developed: a distinctive silhouette and personality a system of emotional states a custom wordmark and app icon a sticker pack mascot integration across the mobile interface a physical keepsake kit

🎯 Result

The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.

My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.

💜 Not everything lost is gone. 📎 KEEPLI, The Little Keeper of What Matters.

🔗 Recraft project: https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a

🔗 Full project: https://contra.com/p/om3ZAkOF-mobile-app-ui-ux-design-mascot-and-brand-system?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=ann_asol_36smcwac

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Mascot Alimation

PUFFHS: Artisanal Pastry Landing Page Concept  Welcome to PUFFHS, a conceptual landing page designed for a premium artisanal bakery specializing in gourmet cream puffs. This project reimagines how we browse and buy high-end digital food products. Most food e-commerce platforms and delivery apps rely on static, uninspiring grid layouts that fail to capture the true tactile appeal of the product. The challenge was to break away from standard UI patterns and create a digital shopping experience that is as mouth-watering and engaging as the pastries themselves, all while keeping complex dietary information accessible To solve this, I experimented with a highly interactive, motion-driven approach. The core UX innovation is the "Reveal the Puff" mechanic. Instead of forcing users to read long paragraphs about the ingredients, I designed a seamless micro-interaction that allows them to virtually "slice" the dessert with a single click, instantly revealing the rich filling and texture.

Well now im hungry so it seems to be doing its job very well