Is sketching part of your creative workflow or we've forgotten what it feels to be human?

Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution. And no, they're not perfect. They are rough and messy, my goal is so visualize my thought, not to perfect the design on paper.

Once I believe I've come up with the right one, I then move forward with the digitalizing phase and vectorise and refine it in Illustrator until I've achieved the perfect result. Finally and totaly optional, I evolve the the mark from 2D to 3D and animate it, in order to bring it to life.

This is a design process inspired from the Lascaux Cave paintings, featuring two abstract horned animals with their communicative / storytelling intention. The freeform shape resembles the original paleolithic paintings and their use of charcoal and different materials to draw them. The organic geometric shapes blended within are something to add as unique touch for better differentiation.

Do you think the hand-made design is more appreciated nowadays?

Thats a goated workflow and opinion for me. I do the same when creating something from scracth on Rive too. Great point!

I’ve been working closely with our PR team at the company I work for and noticed how often they need to ask the design team for relatively simple, on-brand imagery or hack something together in Figma themselves. Then I came across this Toolcraft article and thought it would be interesting to see how quickly I could turn that small workflow problem into a custom tool: https://pixelpoint.io/blog/how-to-craft-personal-design-tools-with-toolcraft/ The result is an internal tool where you can upload an image, apply the brand gradient and typography, make a few adjustments, and export it. That’s it. Simple. Previously, this would mean a brand designer had to create and maintain a Figma template for the PR team—or produce the images individually for each request. A small task that could easily become a bottleneck for both teams. Now, the PR team can quickly create on-brand images for social media and other channels themselves. It’s amazing how easy it has become to build tools like this now. With AI and frameworks like Toolcraft, you can go from noticing a repetitive task to having a useful, purpose-built tool within a couple of hours. It doesn’t need to become a product or solve every possible use case. Sometimes it can just make one small workflow a little easier.

the gradient is fabulous, remarkable how powerfully it works to bring out the business element in the template. i love the opportunity to see a creator at work, thanks for sharing this slice of your process!