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Quick visual sketch for a potential short film. This is meant to help the team envision mood, lighting and overall production design feel for the project. Seeing is believing as the tapestry of a project comes to life.
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Zejtaria
Brand identity for the Albanian National Chamber of Crafts
Zejtaria was developed for the National Chamber of Crafts to reposition traditional trades as a serious, viable path — for a generation more inclined to doubt them than choose them.
The visual system centers on a single letterform — Z — folded until it opens into a window, a gesture that reads as both a turn of material and an opening.
Across posters, stationery, packaging, and outdoor applications, the identity holds a deep burgundy as its anchor, extending into terracotta, mustard, powder blue, and blush — with the same restraint carried through every touchpoint: no ornament standing in for meaning.
Every outdoor brand sells you the summit.
This one refuses to show it. Ever.
The Unclimbed exists entirely at the threshold — locked gates, fogged-out peaks, one dying fluorescent light doing all the work. No conquest. No arrival. Just the wait.
This is awesome
I’m exploring two visual directions for Together, an app concept for the Flowstep challenge focused on helping friends make plans, vote, and keep track of what’s coming up.
For this comparison, I wanted to test how much the overall visual theme changes the feel of the product.
The dark version feels bolder, more energetic, and more nightlife-driven.
The light version feels cleaner, more approachable, and easier to scan.
Dark mode: bold, social, energetic
Light mode: clean, friendly, approachable
Since this app is all about making plans with friends, the visual direction needs to feel fun without becoming overwhelming.
Which version feels stronger for a social planning app?
6 voted
55%
5 voted
45%
11 votes
Closed
Cause of my habits… dark mood for me always