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Project Title
GTBJ Realty – Premium Real Estate Platform for Property Discovery & Investment
Short Description (Contra)
Designed a modern real estate platform that helps homebuyers and investors discover premium residential and commercial properties through a seamless, conversion-focused digital experience. The project focused on improving property search, trust, lead generation, and responsive usability across devices.
About This Project
GTBJ Realty is a real estate consultancy specializing in residential, commercial, and investment properties. The objective was to create a premium digital platform that simplifies property discovery, builds trust with prospective buyers, and generates qualified sales inquiries.
The design combines intuitive navigation, visually engaging property listings, and conversion-optimized inquiry flows to provide a seamless experience for first-time buyers, investors, and businesses looking for high-value real estate opportunities.
The Challenge
The platform needed to solve several user and business challenges:
Complex property discovery
Low user engagement on listings
Need for stronger brand credibility
Simplified lead generation
Mobile-first browsing experience
Clear investment information
Faster navigation across projects
Better presentation of premium properties
My Role
Lead UX/UI Designer
Responsible for:
UX Research
Product Strategy
Information Architecture
User Journey Mapping
Wireframing
High-Fidelity UI Design
Responsive Design
Design System
Interactive Prototyping
Developer Handoff
Design Process
Discovery
Business requirement workshops
Competitor analysis
User research
Real estate market analysis
UX Strategy
Focused on simplifying the buyer journey through:
Better property categorization
Clear navigation
Search-first experience
Conversion-focused CTAs
Trust-building content hierarchy
Information Architecture
Designed a scalable structure for:
Property Listings
Residential Projects
Commercial Projects
Investment Opportunities
Builder Information
Contact & Consultation
Lead Forms
UI Design
Created a premium visual experience using:
Spacious layouts
Modern typography
Elegant property imagery
Consistent card components
Clear visual hierarchy
Responsive design patterns
Key Features
Property Discovery
Browse premium residential and commercial projects with an intuitive search experience.
Investment-Focused Listings
Property pages designed to highlight pricing, amenities, location advantages, and investment potential.
Responsive Experience
Optimized layouts for desktop, tablet, and mobile devices.
Inquiry & Consultation
Strategically placed forms and calls-to-action to encourage consultations and qualified leads.
Trust & Credibility
Sections showcasing company expertise, market knowledge, and client-focused services to strengthen confidence in the brand.
UX Improvements
Simplified property browsing
Improved navigation flow
Enhanced mobile usability
Stronger visual hierarchy
Better lead conversion journey
Faster information discovery
Consistent design language
Scalable component system
Design System
Developed reusable components including:
Color Palette
Typography Scale
Buttons
Property Cards
Search Components
Forms
Navigation
Icons
Responsive Grid System
Deliverables
UX Research
User Personas
User Flows
Wireframes
High-Fidelity UI
Interactive Prototype
Responsive Design
Design System
Developer Specifications
Tools Used
Figma
FigJam
Adobe Photoshop
Adobe Illustrator
Auto Layout
Interactive Prototyping
Results
The redesigned platform helps GTBJ Realty:
Create a premium digital brand presence
Improve property discovery
Simplify the buyer journey
Increase user engagement
Strengthen trust with prospective buyers
Generate higher-quality real estate inquiries
Deliver a seamless experience across desktop and mobile devices
Skills
Product Design
UX Design
UI Design
Real Estate Platform Design
Web Design
Responsive Design
Information Architecture
User Research
User Journey Mapping
Wireframing
Prototyping
Design Systems
Figma
Interaction Design
Conversion Optimization
Landing Page Design
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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