The oversized wordmark is such a smart contrast to how simple the fish icon is. It gives the packaging a lot of shelf presence, while the color system keeps it playful instead of feeling too loud.

The reduced-to-a-few-cans, five-colors brief reads like the constraint did more of the branding work than a mood board ever could. Was the deadpan copy style something the client signed off on right away, or did that take some convincing?

Great photos

huge wordmark on a tiny can just works. no idea why more brands don't do this

ROSI is a great example of letting a tiny palette do the heavy lifting—the oversized wordmark makes the pack instantly ownable. The can-to-shirt extension keeps the identity playful without losing its shelf clarity.

five colors and one little fish. the big wordmark is cool

The fish changes colour per can while the wordmark and layout hold still — one variable carries the whole range, so five flavours still read as a single block on shelf.

Good Work!!!!

It looks good

Well done! 🌟🌟

You nailed this!! Looove to see well made simple designs. Their impact is unmatched.

The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.

So good

smooth and polished design. Great job! 🔥👏   

awesome work

Nice creativity

I love the packaging!