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As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school leaders and families. The final identity system balances credibility with warmth while providing a scalable foundation for future growth.
Beautiful work! The delicate color palette creates a design that conveys sweetness, care, and love. Every detail feels harmonious and full of warmth.
Beautiful work, Leila 😍
Leila amazing work 👏🏻
The Therapy Wing signage detail is such a nice touch, small moments like that show the identity system actually got applied at the ground level and not just on a homepage. How did you approach translating the brand for such different touchpoints, print signage versus merch versus digital?
The design looks super delicate, it's beautiful.
Looks awesomeee!
nice design
Great Work
Oh god, these colors are fire🌟
Brilliant logo mark with a clever concept.
Really like how the identity feels both trustworthy and approachable. That balance is hard to get right, especially in education
Amazing work
Fantastic
Beautiful work! Love the colors and illustrations style
The wayfinding signage for the Therapy Wing is a nice touch, that's the kind of detail that gets overlooked when brand work stops at the logo and merch. Curious how much of the system had to account for wayfinding versus just marketing collateral.
Love it!
Today's Goat 🙌
Clean and Professional
Well done! 🤗
Great work 👏🏻
The network for creativity
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