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The power of content repurposing:
I posted a carousel on Instagram that went viral. Over 7 million views. Thousands of likes.
What did I do next?
Changed the caption and posted it on TikTok, and got over 250,000 likes.
Viral content is viral content, regardless of the platform. If a post does well on one platform, reposting it on another with a similar audience is your best bet. Why? The audience overlaps.
I did it with Instagram and TikTok, but this works for LinkedIn and Contra, YouTube Shorts and IG Reels, TikTok and Reels, see the pattern?
Just repost your winners on platforms where the audience is similar. Same content. More reach. Less work.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Would you rather have more views but less engagement, or more engagement but fewer views?
I'd pick the second one every time, and I have the numbers to explain why.
Over the last five months as content strategist for WayMaker Media (contracted by March Forth Agency), a Black culture editorial brand, views went down.
Engagement went up 72.5%. Shares up 149%. Net new followers up 9k+. which is 102.4%.
Fewer people scrolling past. Far more people actually doing something.
The full case study is live on my profile now here. Will share & update again soon 🥂
NEW PAID PROJECT
Maia AndersonMarch Forth Agency
I'm excited to have started a project as Content Strategist with March Forth to assist on their client, WayMaker Media, channels!
theatre rehearsals, but cinematic ౨ৎ ⋆｡˚
For La carta fue un error, I stepped behind the scenes to film the cast during rehearsals and transform the process into a series of Instagram Reels.
I captured the glances, gestures, movement and tiny in-between moments that bring a play to life, then shaped them into intimate, dynamic edits designed for social media ✶
shot + edited by me
written & directed by Camila Elejalde
performed at NAVE 73, Madrid
✧ filming
✧ creative editing
✧ vertical content
✧ Instagram Reels
The vertical reel format for something as inherently wide-stage as theatre is a smart translation. Did the cast or the director see the final edits before you posted, and what was their reaction?
ZOE – Social Media Ads Pack
We developed a premium ad creative suite for ZOE, a leading scientific platform that replaces generic diets with personalized microbiome and metabolic data. The main challenge was to translate complex biohacking research, clinical percentages, and body markers into simple, clickable social media formats. The final deliverables include a high-converting carousel, a static single ad, and a dynamic video asset optimized for Meta and LinkedIn.
The visual style is built on strict data-driven minimalism using clean backgrounds, a precise modular grid, and sharp typography. Technically, the focus was on advanced data visualization–turning complex research into high-contrast charts, body-marker graphs, and engaging myth-busting layouts, while strictly adhering to platform safe zones to drive app installs among entrepreneurs and high-performers.
