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There is one slide in this case we thought about for a long time before publishing 🤫
It took us a while and not because of the design. This is simply not the kind of thing agencies put in a portfolio.
Everything before it is the work you would expect. Desktop research, ten sections, three user roles, the design system.
The interesting part is how the project ended. It is the reason we published this at all and it changed one step in the way we work.
Take the two minutes, read till the end and tell us in the comments what you would have done.
"building the wrong thing well" - extremely well said! Same as with 3d visualization, I must say!
The network for creativity
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Awesome!
These dudes are really adorable and unforgettable ❤️
Some brands get moodboarded.
This one got excavated.
Pampa case study is live — a data brand where the logic of a 2,000-year-old desert marking and the vein structure of a butterfly wing turned out to be the same idea wearing two different ages.
The strongest part is that you found one underlying logic that reads across a 2,000-year-old marking and a butterfly wing, so the mark feels discovered rather than styled. That is the line between a moodboard and a system: the concept still holds when you change the medium.
