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A strong brand starts with a clear identity. From logo refinement to a complete visual transformation, every detail was redesigned to create a more modern, memorable, and professional brand.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Project Update: Behind the Scenes Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets.
A behind-the-scenes breakdown is such a good move for this challenge, it shows the process instead of just the polished output. Building a full brand identity plus a promo video from only Envato assets is no small feat, what took the most iteration, the logo or the video edit?
My birthday.
An idea.
And... a streetwear brand?
This year, I turn 24.
For a while, I kept thinking about everything I hadn't done yet. Not because I couldn't, but because I had convinced myself I couldn't.
That thought became the starting point for this project.
I started imagining 24 not as an age, but as a streetwear brand. A brand built around a mindset rather than a number. One that represents the moment you stop waiting for permission and start moving.
My first idea was to create a full commercial using Envato's AI tools. The AI generated exactly what I asked for, but the more I explored, the more I realized the real project wasn't the commercial—it was the identity behind it.
So I made a different creative decision. Instead of forcing the original concept, I stripped it back to a single campaign poster. That shift became my Human by Design moment.
AI helped me generate possibilities. But deciding what to keep, what to reject, what to simplify, and how to communicate the emotion behind the idea—that was the part only I could do.
24.
It's not about the number.
It's about the attitude.
Thanks for sharing your change in direction!
More logomarks centered on improving customer perception.
We're open for new logo design and branding projects. Send a DM or email to ► info@donatus.agency to collaborate.
Your ability to convert white space into object was inspiring!!! This gestalt on the voltt is brilliant! Thank you for share this @greatness o!!!
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