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Thank you for all the kind words and support on Fyah, my entry for the Recraft challenge. If you want to see the full project and how the whole system came together: Check it out ❤️🔥
Would love to know which part resonated most with you.
Cool
Really nice work ma'am!
Amazing
Great work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Fyah is the mascot of The Yard, a club for hot sauce lovers. At first glance, Fyah looks tough: furrowed brows, a stare that doesn't impress easy. He's picky, curious, and judges every bite before he approves it. But nobody's ready for what happens when he finds the perfect heat.
I had so much fun creating this with Recraft. Would you be part of the club and be friends with Fyah? 🔥
Link
Took Fyah off the screen and into real life. Pins, merch, and a club worth joining
CRUMI — No Idea Is Ever Wasted. 📄✨
CRUMI is an original mascot created for a fictional creative brand, CRUMI Studio. Inspired by the crumpled paper we often throw away after rejecting an idea, CRUMI represents the belief that every sketch, draft, and concept has the potential to become something meaningful.
From the custom wordmark and visual identity to posters, packaging, and digital applications, every element was designed to create a cohesive brand system around one memorable character. This project explores how thoughtful storytelling and consistent design can turn a simple mascot into a complete brand experience.
CRUMI
Over the past 3 years, I’ve created several mascots for mobile apps.
The key lesson: a mascot should never be decoration.
It should guide, reassure, celebrate, and become part of the product’s voice.
I’m now preparing KEEPLI for the Recraft × Contra Mascot Challenge — not as one cute character, but as a full system across identity, stickers, mobile UX, and physical applications.
A strong mascot doesn’t sit next to the product.
It belongs inside it.
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