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There is no better feeling than getting the details just right on fully custom logotypes ✒️
Beautiful 🤩
Many thanks 😊
Fantastic craftsmanship👏 Do you usually sketch your custom logotypes first, or start directly in Illustrator?
Thank you! 🤗 I find it easier to start directly in Illustrator. It fits my workflow better, and it's quicker for me to explore and refine ideas digitally.
There is something so soothing about this, love it.
Thank you very much, Chantal! 🤗
The tighter-tracked wordmark is the one that'd actually hold up shrunk down on a bottle cap, the big display version is gorgeous but riskier at small scale. Did the client push back on legibility at all, or were they sold on the boldest option from the start?
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This logo mark began with research into South African heritage. I kept returning to the country’s flag, especially the green Y-shaped form at its center. I isolated that shape, refined it, and rotated it around a central axis until each piece aligned into one balanced symbol.
The result feels warm, natural, and rooted in heritage, while still giving the skincare brand a modern and distinctive identity.
Pulling the mark from the flag's Y-shape instead of designing a generic botanical icon is what gives this an actual story. It reads like a flower at first glance but has real meaning behind it once you know where it came from.
PARALLAX — from sketch to final identity 🌀
Swipe through the design process behind this exhibition branding project — from raw, hand-drawn wave paths in Illustrator to the final kinetic typography system.
This is a brand identity for a contemporary art exhibition. Every letter in the logo design for "PARALLAX" was warped and adjusted by hand, line by line — no plugins, no shortcuts. This typography design technique reflects the whole concept: perception shifting depending on where you stand.
Going from hand-drawn wave paths to a full kinetic typography system is such a satisfying arc to see documented. How long did the whole process end up taking from that first sketch to final delivery?
I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.
When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a favicon. Then a few months later it's 20 meters wide behind a speaker at an investors conference, and somehow it still feels like the same brand.
The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.
Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?
Saw this on behance few days ago and can't help but comment here again... You did a great job