This is a website redesign of an old personal project I made, and I just recently concluded it (2 weeks ago) It's one befitting for a small food business, and I just wrapped it up.

Just as I would do for my clients, I conducted a deep study on the website's old look to spot the loopholes and issues holding it back from getting customers.

I found a couple of issues, and it was massive. To sum it up, the previous look: - lacked a compelling copy and crucial info - only emphasized on the flavours of their product - had no convincing proof - didn't represent the brand

So, I decided to change that. I conducted keyword and competitor research to: - see what customers call their products - understand the industry standard - find relevant keywords - discover what works and chances we can take advantage of. Fast forward to the conclusion of the project, I had taken a poor website into an actual sales machine by: - adding a compelling copy that talked about the flavour and value they bring - redesigning the UI while keeping it navigational for a better user experience - enhanced the hero section to include value + flavour + attention-worthy design. - integrating the keywords and other SEO setups - made the website responsive across all screens. - optimized the homepage to flow with the conversion funnel - adding FAQs, testimonials and customer count to build trust and authenticity - made the site represent the brand in every way.

A website redesign isn't only about changing the UI; it's about enhancing and re-optimizing a website to bring in and convert more leads into paying customers. Looking at this one, I got it well done.