Team Sections: Professional Only or Professional + Personal? A team section can build trust in di...Team Sections: Professional Only or Professional + Personal? A team section can build trust in di...
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Team Sections: Professional Only or Professional + Personal?
A team section can build trust in different ways.
Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.
Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.
For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.
Which version would make you more likely to choose a coach?
Love the idea of professional and personal in the team section. Adds more credibility and that will definitely keep the visitors interested and connected.
Kudos to this idea🙌
I’d choose Version B — adding a personal side makes the coaches feel more approachable and helps build a stronger human connection with potential clients.
Version B for me. People hire a coach they feel they can click with, so a bit of personality next to the credentials closes the trust gap pure expertise cannot. Professional alone reads like a corporate about page.
Version B, and I'd keep the personal photos above the fold rather than lower on the page. Coaching is one of those categories where the buying decision is really about the person, not the service, so the trust signal has to land before someone scrolls past it.
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