LLF is my editorial brand I've developed over the years. I built its brand identity, content strategy, and digital marketing, while serving as editor-in-chief.
Logo design for StocksWithJosh, a prominent online trading mentor with 195K YouTube subscribers.
The concept was simple: blend the initials SWJ with a subtle nod to his status as the "GOAT" (Greatest Of All Time), a moniker earned from his community.
The result is a bold, recognizable brand mark that fits his business perfectly.
What do you think of the end result?
The mark reads instantly at thumbnail size, and the framed SWJ lockup gives it a strong YouTube-avatar presence. The subtle crown/GOAT cue is a nice detail without overpowering the initials.
The orange-and-black system has real presence, and the mobile frames show the hierarchy holding together rather than just shrinking. The clear CTA placement is a smart counterweight to the oversized hero type.
The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.