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LLF is my editorial brand I've developed over the years. I built its brand identity, content strategy, and digital marketing, while serving as editor-in-chief.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A web and brand identity project for an aesthetic clinic I worked on a while ago — still one of the projects I enjoyed the most.
Built around a bloom-inspired concept.
Awesome!
What if consistency isn’t the goal of brand guidelines… just the baseline?
Consistency is usually the focus, but that’s not what actually makes a brand work.
Clarity does, and when a system is clear, consistency happens naturally
Quick example, SpokesPup 🐶
The product already had a clear logic with the traffic light system, and we expanded it into a brand world people could actually follow.
What makes that work:
• Every element ties back to one idea.
• You don’t have to guess what’s on brand.
• Different executions still feel connected.
Most guidelines try to control outcomes, but the better ones guide decisions.
Consistency is just the side effect.
Would someone new know what to do without asking you?
Okay, this is absolutely amazing!
Working on a new brand identity 👀
Been exploring gradients, and how everything feels together, not just how it looks. Still refining a lot...
Think it’s shaping up well. What do you think so far?
Full reveal soon 🚀
Coming out really good 💯🙌
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