The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
For the Contra x Envato Challenge, 'Human by Design', we built a brand identity and animated a promo video for 'Olo', an accessible crypto-trading platform.
To us, the core of this challenge wasn't about creating more content with AI, but about maintaining one clear creative direction. When drawing from a massive library of separate AI generations, stock footage, fonts, and music, a project can easily turn into a disjointed visual mess. Envato served as our entire toolkit - from AI-generated audio and assets to stock templates and typography.
But every asset still had to answer one crucial question: 'Does this truly feel like Olo'? Guided by the brand promise of making crypto trading accessible for everyone, everywhere, human instinct drove the entire creative process:
1. Curating over generating: Rejecting raw AI outputs that felt flat or out of context and ruthlessly filtering for what actually worked.
2. Building a visual identity: Applying custom effects to transform generic stock footage into a unified aesthetic.
3. Directing the flow: Motion design, precise typography, and timing every single movement to the rhythm of the music in After Effects. Envato Stock and AI tools dramatically accelerate the build process, but it’s the human creator who infuses the soul. It provides the ingredients, but art direction, taste, and instinct define the quality of the final result.
Toolkit: Envato (Envato AI, Stock, Fonts, Audio) + After Effects & Adobe Illustrator.
Brand DesignCreative Design Motion DesignAdobe After EffectsEnvatoenvatochallengeaftereffectsbranding
Discover our case study here:
https://www.behance.net/gallery/253127081/Olo-Product-promo-Launch-animation
🚀📈🌕
A side-by-side comparison showing how we used After Effects to bring all the different Envato elements together.
love your breakdown!
We tried to showcase the breakdown in multiple ways!
The accessible crypto angle and one clear creative system are a smart pairing. How did you decide which visual cues would make Olo feel approachable without losing credibility?
Love it, great work! 🖤
Thank you so much!
Nice one!
Thanks! 🙌
Nice work👏🔥🔥
Thank you! 🔥
Thanks 🙌
🙌
Nice🔥
🙌
Looks professional! Well done
thanks! 🙌
Curating over generating is the whole game with AI tools right now, and most people skip straight to step two without ever asking if an asset actually feels like the brand. Good discipline keeping After Effects and Illustrator as the final filter.
impressive design
Thanks 🙌
The "curating over generating" point is the real skill now. On brand work the hard part is not making options, it is killing the 90 percent that quietly pull against the one direction.
had to make it human! 🙌
alluring
Greaaaaat
nice design
LOVELY WORK !
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
I love it
Day 4 of 60-days-collecting-awesome-motion-design-references
I am gathering cool references for my own work as a Motion Designer, and this one caught my eye today.
I love the way that this one mixes typography, video, photos, and shapes. It does a great job with the mixed media style, and the transitions flow super nicely. The VO and sound design are also great; it guides you through the video and keeps you focused on it.
This was done by the team at Fern for Mezo.
beautiful work, this is so inventive & unique!
Bold, without a doubt. The “Safe” direction feels polished, but the “Bold” approach has more personality, stronger visual tension, and a much better chance of stopping the scroll. It feels more distinctive and memorable while still communicating the skincare message clearly.
Safe or bold, which one actually makes you stop scrolling? 🤔
Sans: the serif, tight tracking, one accent color playbook every skincare brand is running right now.
Bold: the same idea, redesigned with attitude. 💅
25 voted
32%
53 voted
68%
78 votes
Closed
BOLD is better