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A company profile isn't just a PDF—it’s a brand’s silent salesperson. Today in the Lab, I was breaking down the Tellanex Technologies profile. We moved away from cluttered layouts to focus on high-end typography, abstract geometric design, and a technical aesthetic that screams authority.
In the world of tech, if your presentation isn't precise, you're leaving money on the table. This is how we turn technical data into a visual masterpiece.
#CompanyProfile #TechDesign #TheDetailLab #GraphicDesignTips #JKDesigns254 #BrandIdentity #AdobeIllustrator #BusinessDesign #VisualStorytelling #NairobiBusiness
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great work 👌
The network for creativity
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Dark. Precise. Built for momentum.
Pacer is a full brand identity system designed for a modern SaaS product that communicates speed, focus, and technical confidence through atmosphere rather than complexity.
The visual language is built on deep contrast near-black backgrounds fractured by cold teal light bleeds and subtle film-grain texture that gives the brand physical weight. The custom logotype uses a geometric "P" mark with architectural cutouts, making the letterform itself feel engineered rather than simply styled.
The in-hand phone mockup captures the brand in its most honest : a glowing teal splash screen held casually, lit dramatically, and grounded in real context. No floating devices on white backgrounds. The product feels alive.
What's included in this project:
- Custom wordmark & logomark
- Dark background brand reveal visual
- Product mockup photography direction
- Color system: deep black, teal gradient, off-white
- Grain texture & light bleed treatment
Built for:
SaaS startups, productivity tools, and performance-driven tech brands that want an identity with edge one that feels as fast as the product it represents.
wow😍
Last week, I set myself a challenge:
Could I give a well-known brand a visual refresh in just a week? We live in a world where brands need to move faster than ever before to stay ahead of the competition.
By limiting this project to just a week, I was able to focus on what really matters.
The brand I chose for this challenge was Capacities, a note-taking and personal knowledge management tool, with a similar structure to Notion.
Capacities describes itself as ‘A Studio For Your Mind’ an idea which I decided to lean into whilst designing the identity, utilising grids to make connections between their content.
My primary goal for this project was to redesign their logo into something more scalable, recognisable and flexible across different applications, turning their current circular logo into a more structured and solid symbol.
It turns out that by giving myself just a week to complete this project, I was able to make more decisive design decisions when it came to colours and typography, allowing me to build out a simple but effective system.
Disclaimer: This project was not commissioned by Capacities and is not associated with the real Capacities brand in anyway.
Great work👌
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